6 Ways A/B Testing is Essential for E-commerce Growth (And How AI Is Changing Everything)

6 Ways A/B Testing is Essential for E-commerce Growth (And How AI Is Changing Everything)

Key Takeaways​ What Is A/B Testing? Put simply, A/B testing is the process of comparing the performance of two different versions of something to determine which one performs better. While it can be applied in many contexts, in ecommerce it’s typically used to test: A test starts with a hypothesis—ideally based on data or insights….

What Are The 5 Pros & Cons of Shopify? | Commerce Sense

What are Shopify’s 5 Pros & Cons?

Shopify is an excellent ecommerce platform for most businesses, but is it right for you? We explore the pros and cons of Shopify for your ecommerce store. Key Takeaways Top 3 Pros of Shopify Top 3 Cons of Shopify Shopify brings a ton of advantages for ecommerce businesses. Competitors like WooCommerce, Magento, and Wix Stores,…